It’s a new year, which means people are making plans to do big things and lead better lives. In the fitness industry, that means ramping up marketing of every possible workout plan, diet, coaching sale, and whatever else people could do to help capitalize on that fresh motivation to get fit and have fun in…… Read More
We know it’s coming. It’s almost inevitable, you’re probably hearing rumblings of it now, and it’s only going to intensify. People will complain about the gym being busier than usual in January. I’ve never understood why people would complain about more people being in a gym. The main goal of the health and fitness industry…… Read More
Every now and then I’ll have a coaching client (online or in-person) get flustered when they hit a plateau. They try to find out if there’s something special they should be doing, drinking, avoiding, sleeping on/in/with/near to help improve their performance to squeak out some more weight on the bar than last week. Maybe there’s…… Read More