• Jan1

    Possible Trends for 2019

    It’s a new year, which means people are making plans to do big things and lead better lives. In the fitness industry, that means ramping up marketing of every possible workout plan, diet, coaching sale, and whatever else people could do to help capitalize on that fresh motivation to get fit and have fun in…… Read More

  • Dec30

    Surviving The Gym During January

    We know it’s coming. It’s almost inevitable, you’re probably hearing rumblings of it now, and it’s only going to intensify. People will complain about the gym being busier than usual in January. I’ve never understood why people would complain about more people being in a gym. The main goal of the health and fitness industry…… Read More

  • Dec18

    Pushing New Limits When the Weight Isn’t Getting Heavier

    Every now and then I’ll have a coaching client (online or in-person) get flustered when they hit a plateau. They try to find out if there’s something special they should be doing, drinking, avoiding, sleeping on/in/with/near to help improve their performance to squeak out some more weight on the bar than last week. Maybe there’s…… Read More