Filmed over Canadian Thanksgiving weekend in October, 2013, this seminar featured Jon Goodman, John Romaniello and myself talking about various aspects of mastery of our respective crafts. Jon Goodman dropped knowledge about how to dominate social media, a concept that will be driving business in the new digital age. John Romaniello talked about how to become a better writer, which helped him become a New York Times best seller. I spoke about how to provide the best experience in the eyes of your clients and customers, and what they look for in an expert.

Additional to the three of us, there were presentations by Lou Schuler, Mark Young, Neghar Fonooni, and Rog Law, so you’re getting the collective experiences and information from some of the best and brightest influencers in the fitness industry today.

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